OfferCraft launches Asian expansion

18 May 2017

OfferCraft, a software company that uses artificial intelligence and gamification to help companies attract new customers, improve satisfaction and increase employee engagement, is expanding into Asia. OfferCraft is hosting presentations at G2E Asia for the first time this week at booth #961.

“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software makes marketing offers and employee incentives far more likely to be used – we often improve participation rates by over 300%. That means our clients can spend less to earn more, driving far higher profits.”

OfferCraft’s patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they’re initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires.

“The results speak for themselves,” Ezra said. “When you compare a traditional static offer to one of our OfferCraft-powered incentives that can think and evolve in hundreds of different ways, you quickly realize that it’s impossible for a conventional offer to perform as well. This is the future.”

The solution is used by casinos, hotels, media companies, energy companies, hospitals, retailers and other groups in North America, South America, Africa and Australia. The company has won multiple top gaming industry awards over the past year from organizations including Global Gaming Business, Casino Journal, The G&L Roundtable and others.

The company’s approach to motivating people was inspired by behavioral economics, psychology and decision-making science.