Melco Resorts Chairman and CEO says that innovation and redefining the customer experience are at the heart of his company’s aggressive expansion plans as it prepares to launch new luxury hotel Morpheus and pursue a Japan gaming license.
Unveiling a number of details for the US$1 billion-plus upgrade of the company’s flagship property City of Dreams – of which Morpheus will play a key role – Ho said that Melco has “reinvented retail.”
“For the first time ever we will be creating our own shopping environment, inviting some of the coolest brands in the world in a 55,000 square meter space that we will be running ourselves as a pop-up,” he said.
“It will be a totally different take on the retail proposition.”
Ho also revealed that Countdown Hotel, formerly known as Crown, would be rebranded as Liberty when Morpheus opens in the coming weeks, taking their place alongside Nüwa in forming City of Dreams’ new luxury hotel offering.
Morpheus, he said, will be “the most hedonistic hotel you’ll ever experience.”
At Studio City, Ho revealed that Melco Resorts will launch a new stunt show in December as part of its revamped entertainment offering. The show is currently being developed in partnership with entertainment architecture and production giant Stufish who have produced the stage acts of some of the world’s biggest artists as well as the opening and closing ceremonies of the 2008 Beijing Olympic Games. Studio City will also feature a new virtual reality zone and a new food and beverage “street.”