Leading Daily Fantasy Sports operator DraftKings is at G2E Asia for the first time this year as it looks to learn more about potential opportunities in the Asian gaming market.
“We’re looking to learn, we’re looking to meet people,” said Chief International Officer at DraftKings, Jeffrey Haas. “Hopefully people seek us out or we can seek them out and we all learn a bit about one another.”
Launched in 2012 in the United States, DraftKings aims to create an additional layer of engagement for sports fans with its DFS offerings. Now, having expanded into Europe – where it operates in the UK, Malta and Germany – the company is eyeing Asia as its next great frontier.
“We want to be a global operator so we want to be available everywhere, in every market on the planet in order to help sports fans connect with each other and we feel we have a phenomenal platform to do that,” Haas said.
“I’m excited about the opportunity in Asia. I can’t tell you exactly what we’re going to do yet – it’s still early days – but one of the reasons we’re coming to G2E Asia is to meet people. We’re eager to meet everyone we can – particularly rights holders and legislators and regulators. That is our focus.”